Google Shopping Ads Management built to drive sales.
Specialist Google Shopping Ads management for UK ecommerce businesses. We build, manage and optimise product-led advertising campaigns to help your products reach relevant shoppers and generate profitable sales.
Shopping campaign overview
Example dashboardShopping performance
Illustrative visual only. Actual campaign performance depends on products, margins, competition and account data.
Why invest in
Google Shopping?
Google Shopping allows ecommerce businesses to promote products with images, prices and product information to people actively searching for what they sell.
Effective Shopping campaign management helps connect relevant products with potential customers while keeping advertising efficiency and commercial return in focus.
More relevant traffic
Reach shoppers searching for products like yours, with product information visible before they click.
Better conversion opportunities
Help potential customers assess products, prices and relevance before visiting your store.
More informed spending
Review performance across products and product groups to guide budget and bidding decisions.
Scalable ecommerce growth
Build a structured advertising approach that can adapt as your catalogue and business objectives develop.
More than just
running ads.
Google Shopping performance depends on more than campaign settings. Product data, tracking, account structure and bidding decisions all influence results.
We take a joined-up approach to Google Shopping Ads management, covering the areas that matter for sustainable ecommerce performance.
Shopping campaign setup
Campaign structure, product segmentation and settings aligned with your catalogue and commercial objectives.
Google Merchant Center
Review of Merchant Center configuration, product eligibility, diagnostics and relevant account issues.
Product feed optimisation
Recommendations for product titles, attributes, categories and feed quality to improve relevance and eligibility.
Bidding and budget management
Monitor spend, conversion value and efficiency to guide bidding and budget allocation.
Performance Max
Management of relevant Performance Max activity, including asset groups, product coverage and performance analysis.
Tracking and reporting
Review purchase tracking, conversion values and reporting so decisions reflect meaningful commercial outcomes.
Our Google Shopping
management process.
A structured, data-led approach to improving product visibility, campaign efficiency and ecommerce advertising performance.
Account and product audit
We review your existing Google Ads setup, Merchant Center account, product data and tracking.
Campaign strategy and setup
We plan the campaign structure and targeting approach around your products and objectives.
Feed and campaign optimisation
We review product information, bidding, budgets and campaign performance.
Ongoing testing and reporting
We monitor results, identify opportunities and report on the metrics that matter.
Focus on profitable
product sales.
More clicks and impressions do not automatically mean better business performance.
Our approach to Google Shopping management focuses on the relationship between advertising spend, conversion value and your wider commercial goals.
Where suitable data is available, we can use product-level performance and margin information to help inform campaign priorities.
- ✓ Product visibility and catalogue coverage
- ✓ Product feed accuracy, relevance and eligibility
- ✓ Conversion value and return on ad spend
- ✓ Budget allocation across campaigns and product groups
- ✓ Shopping and Performance Max campaign performance
- ✓ Clear reporting and ongoing optimisation
Google Shopping for
ecommerce businesses.
Our Google Shopping management service is designed for UK businesses selling physical products online and looking for a more commercially focused approach to paid advertising.
Established online retailers
Businesses already investing in Shopping campaigns that want stronger account management and clearer performance reporting.
Growing ecommerce brands
Online stores preparing to expand product ranges, improve their advertising structure or scale existing campaigns.
Businesses seeking a second opinion
Retailers unsure whether their current Shopping campaigns, product feeds or tracking are working as effectively as they could.
Performance matters.
So does evidence.
Our approach is built around measurable advertising outcomes, controlled spend and ongoing optimisation.
Explore a real Google Ads case study demonstrating improvements in conversions and advertising efficiency.
This example is from a lead-generation account, not a Google Shopping campaign. It demonstrates relevant Google Ads management experience rather than Shopping-specific results.
More conversions with less advertising spend.
Historical Google Ads results achieved during previous professional experience.
Results relate to a specific historical account and are not a guarantee of future campaign performance.
View Case Study
Independent expertise.
Clear commercial focus.
Performance PPC is an independent Google Ads consultancy based in Manchester, working with businesses across the UK.
We focus on clear strategy, controlled advertising spend and reporting that connects campaign activity to meaningful business results.
Whether you're launching Google Shopping for the first time or reviewing an established account, we'll discuss the approach that fits your business.
What you can expect
- ✓ Direct communication with a PPC specialist
- ✓ Campaign strategy based on your products and goals
- ✓ Attention to product data and account structure
- ✓ Focus on conversion value, advertising efficiency and commercial outcomes
- ✓ Clear communication, reporting and ongoing optimisation
Google Shopping
Ads FAQs.
Common questions about Google Shopping management, Merchant Center, Performance Max and ecommerce advertising.
What are Google Shopping Ads?
Google Shopping Ads are product-based advertisements that can display product images, prices and merchant information to people searching for relevant products. They are commonly used by ecommerce businesses to promote products available to purchase online.
What does Google Shopping Ads management include?
Management can include campaign setup, Merchant Center reviews, product feed recommendations, bidding and budget management, conversion tracking, performance analysis and ongoing optimisation. The precise scope depends on your business and account.
Do I need Google Merchant Center?
Yes. Google Merchant Center is used to provide and manage the product information required for Shopping ads. Products must meet Google's applicable requirements and policies.
Do you manage Performance Max campaigns?
Yes. We can manage relevant Performance Max campaigns alongside other Google Ads activity. The recommended campaign approach depends on your products, data and business objectives.
Can you help improve my product feed?
We can review product data and identify opportunities to improve feed quality, including titles, attributes and product categorisation. Implementation responsibilities can be agreed based on your ecommerce platform and technical setup.
How much does Google Shopping management cost?
Management fees depend on the size and complexity of your account, product catalogue and required services. We'll discuss your needs and confirm the appropriate scope and pricing before work begins.
How long does it take to see results?
Results depend on factors such as product demand, competition, pricing, tracking quality, budget and the existing account. Campaigns require sufficient data and ongoing optimisation before reliable performance conclusions can be drawn.
Do you work with ecommerce businesses outside Manchester?
Yes. Performance PPC is based in Manchester and provides Google Ads management services to businesses across the United Kingdom.
Ready to grow your ecommerce sales with Google Shopping?
Let's discuss a tailored Google Shopping strategy designed around your products, advertising budget and commercial goals.
Get In Touch →